About us
About Amigo
Amigo exists to make football development easier to access, easier to understand and more fun to continue.
Why we built Amigo
Many young players do not have regular access to a coach, a club, an academy or structured training. Amigo gives them a clear path to learn skills, practice with video guidance and progress at their own pace.
We believe football improvement should not depend only on being inside an academy. A player with a ball, a phone and the right guidance should be able to learn, practice, improve, contribute and feel part of football.
Amigo is player-first, but it is built to be trusted by parents, useful for coaches and credible for academies.
Our mission
To give young football players a structured, rewarding way to learn skills, practice anywhere, submit videos, receive star ratings, build confidence and progress through a football curriculum they can understand and enjoy.
Our vision
To become the most accessible football development platform for young players, helping any child learn, practice, progress, build confidence and develop their football identity wherever they are.
Our values
Learn. Play. Shine.
Learn
Players build knowledge, understanding and confidence through simple, structured football learning. Every player should know what to practice, how to improve and what comes next.
Play
Football development should feel fun, active, rewarding and inclusive. Every player should be able to take part, contribute and belong, whatever their current level.
Shine
Every player should be able to see their progress, feel proud of improvement and build a football identity over time. Shine is about recognising effort and celebrating growth.
Get the app!
Amigo is free on iPhone and Android. Pick a move, grab a ball and start practicing today.
